PaperclipOrg
Claude Agent Skill · by Anthropics

Draft Outreach

Install Draft Outreach skill for Claude Code from anthropics/knowledge-work-plugins.

Install
Terminal · npx
$npx skills add https://github.com/obra/superpowers --skill brainstorming
Works with Paperclip

How Draft Outreach fits into a Paperclip company.

Draft Outreach drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md440 lines
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---name: draft-outreachdescription: Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".--- # Draft Outreach Research first, then draft. This skill never sends generic outreach - it always researches the prospect first to personalize the message. Works standalone with web search, supercharged when you connect your tools. ## Connectors (Optional) | Connector | What It Adds ||-----------|--------------|| **Enrichment** | Verified email, phone, background details || **CRM** | Prior relationship context, existing contacts || **Email** | Create draft directly in your inbox | > **No connectors?** Web research works great. I'll output the email text for you to copy. --- ## How It Works ```+------------------------------------------------------------------+|                      DRAFT OUTREACH                               ||                                                                   ||  Step 1: RESEARCH (always happens first)                         ||  - Web search (default)                                           ||  - + Enrichment (if enrichment tools connected)                  ||  - + CRM (if CRM connected)                                      ||                                                                   ||  Step 2: DRAFT (based on research)                               ||  - Personalized opening (from research)                          ||  - Relevant hook (their priorities)                              ||  - Clear CTA                                                      ||                                                                   ||  Step 3: DELIVER (based on connectors)                           ||  - Email draft (if email connected)                              ||  - Copy for LinkedIn (always)                                    ||  - Output to user (always)                                        |+------------------------------------------------------------------+``` --- ## Output Format ```markdown# Outreach Draft: [Person] @ [Company]**Generated:** [Date] | **Research Sources:** [Web, Enrichment, CRM] --- ## Research Summary **Target:** [Name], [Title] at [Company]**Hook:** [Why reaching out now - the personalized angle]**Goal:** [What you want from this outreach] --- ## Email Draft **To:** [email if known, or "find email" note]**Subject:** [Personalized subject line] --- [Email body] --- **Subject Line Alternatives:**1. [Option 2]2. [Option 3] --- ## LinkedIn Message (if no email) **Connection Request (< 300 chars):**[Short, no-pitch connection request] **Follow-up Message (after connected):**[Value-first message] --- ## Why This Approach | Element | Based On ||---------|----------|| Opening | [Research finding that makes it personal] || Hook | [Their priority/pain point] || Proof | [Relevant customer story] || CTA | [Low-friction ask] | --- ## Email Draft Status [Draft created - check ~~email][Email not connected - copy email above][No email found - use LinkedIn approach] --- ## Follow-up Sequence (Optional) **Day 3 - Follow-up 1:**[Short, new angle] **Day 7 - Follow-up 2:**[Different value prop] **Day 14 - Break-up:**[Final attempt]``` --- ## Execution Flow ### Step 1: Parse Request ```Input patterns:- "draft outreach to John Smith at Acme" → Person + company- "write cold email to Acme's CTO" → Role + company- "reach out to sarah@acme.com" → Email provided- "LinkedIn message to [LinkedIn URL]" → Profile provided``` ### Step 2: Research First (Always) **Use research-prospect skill internally:**```1. Web search for company + person2. If Enrichment connected: Get verified contact info, background3. If CRM connected: Check for prior relationship``` **Must find before drafting:**- Who they are (title, background)- What the company does- Recent news or trigger- Personalization hook ### Step 3: Identify Hook ```Priority order for hooks:1. Trigger event (funding, hiring, news) → Most timely2. Mutual connection → Social proof3. Their content (post, article, talk) → Shows you did research4. Company initiative → Relevant to their priorities5. Role-based pain point → Least personal but still relevant``` ### Step 4: Draft Message **Email Structure (AIDA):**```SUBJECT: [Personalized, <50 chars, no spam words] [Opening: Personal hook - shows you researched them] [Interest: Their problem/opportunity in 1-2 sentences] [Desire: Brief proof point - similar company result] [Action: Clear, low-friction CTA] [Signature]``` **LinkedIn Connection Request (<300 chars):**```Hi [Name], [Mutual connection/shared interest/genuine compliment].Would love to connect. [No pitch]``` **LinkedIn Follow-up Message:**```Thanks for connecting! [Value-first: insight, article, observation] [Soft transition to why you reached out] [Question, not pitch]``` ### Step 5: Create Email Draft ```If email connector available:1. Create draft with to, subject, body2. Return draft link3. Note: "Draft created - review and send" If not available:1. Output email text2. Note: "Copy to your email client"``` --- ## Capability by Connector | Capability | Web Only | + Enrichment | + CRM | + Email ||------------|----------|--------------|-------|---------|| Personalized opening | Basic | Deep | With history | Same || Verified email | No | Yes | Yes | Yes || Background details | Public only | Full | Full | Full || Prior relationship | No | No | Yes | Yes || Auto-create draft | No | No | No | Yes | --- ## Message Templates by Scenario ### Cold Outreach (No Prior Relationship) ```Subject: [Their initiative] + [your angle] Hi [Name], [Personal hook based on research - news, content, mutual connection]. [1 sentence on their likely challenge based on role/company]. [Brief proof: "We helped [Similar Company] achieve [Result]".] Worth a 15-min call to see if relevant? [Signature]``` ### Warm Outreach (Have Met / Mutual Connection) ```Subject: Following up from [context] Hi [Name], [Reference to how you know them / who connected you]. [Why reaching out now - their trigger]. [Specific value you can offer]. [CTA]``` ### Re-Engagement (Went Dark) ```Subject: [Short, curiosity-driven] Hi [Name], [Acknowledge time passed without being guilt-trippy]. [New reason to reconnect - their news or your news]. [Simple question to re-open dialogue]. [Signature]``` ### Post-Event Follow-up ```Subject: Great meeting you at [Event] Hi [Name], [Specific memory from conversation]. [Value-add: article, intro, resource related to what you discussed]. [Soft CTA for next conversation].``` --- ## Email Style Guidelines 1. **Be concise but informative** — Get to the point quickly. Busy people skim.2. **No markdown formatting** — Never use asterisks, bold (**text**), or other markdown. Write plain text that looks natural in any email client.3. **Short paragraphs** — 2-3 sentences max per paragraph. White space is your friend.4. **Simple lists** — If listing items, use plain dashes. No fancy formatting. **Good:**```Here's what I can share:- Case study from a similar company- 15-min intro call this week- Quick demo if helpful``` **Bad:**```**What I Can Offer:**- **Case study** from a similar company- **Intro call** this week``` --- ## What NOT to Do **Generic openers:**- "I hope this email finds you well"- "I'm reaching out because..."- "I wanted to introduce myself" **Feature dumps:**- Long paragraphs about your product- Multiple value props at once- No clear CTA **Fake personalization:**- "I noticed you work at [Company]" (obviously)- "Congrats on your role" (without context) **Markdown in emails:**- Using **bold** or *italic* asterisks- Headers or formatted lists that won't render **Instead:**- Lead with something specific you learned- One clear value prop- One clear ask- Plain text formatting only --- ## Channel Selection ```IF verified email available:  → Email preferred (higher response rate)  → Also provide LinkedIn backup IF no email:  → LinkedIn connection request  → Follow-up message template for after connection IF warm intro possible:  → Suggest mutual connection outreach first``` --- ## Company Configuration [CUSTOMIZE] ```markdown## Outreach Settings - My name: [Your Name]- My title: [Your Title]- My company: [Company Name]- Value prop: [One sentence - what you help with] ## Signature[Your preferred email signature] ## Proof Points- [Customer 1]: [Result]- [Customer 2]: [Result]- [Customer 3]: [Result] ## CTA Options- Default: "Worth a 15-min call?"- Softer: "Open to learning more?"- Specific: "Can I send over a quick demo?" ## Tone- [Professional / Casual / Direct]- Industry-specific language: [Yes/No]``` --- ## Example **Input:** "draft outreach to the Head of Engineering at Notion" **Research finds:**- Name: David Tibbitts- Recent news: Notion launched AI features- Hiring: 5 ML engineer roles open- Background: Ex-Facebook, Stanford CS **Output:** ```markdown# Outreach Draft: David Tibbitts @ Notion ## Research Summary**Target:** David Tibbitts, Head of Engineering at Notion**Hook:** They're scaling AI features and hiring ML talent**Goal:** Intro call about AI infrastructure --- ## Email Draft **To:** david@notion.so**Subject:** Notion's AI scaling + a thought --- Hi David, Saw Notion's AI rollout is gaining serious traction - congrats.With 5 ML roles open, seems like you're scaling fast. Curious how you're thinking about inference infrastructureas usage grows. We helped [Similar Company] cut their AIserving costs 40% while improving latency. Worth a 15-min call to see if relevant to your roadmap? Best,[Name] --- **Subject Alternatives:**1. Notion AI + scaling question2. Quick thought on Notion's ML hiring --- ## Email Draft StatusDraft created - check ~~email```