Draft Content

1---2name: draft-content3description: Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.4argument-hint: "<content type and topic>"5---6 7# Draft Content8 9> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).10 11Generate marketing content drafts tailored to a specific content type, audience, and brand voice.12 13## Trigger14 15User runs `/draft-content` or asks to draft, write, or create marketing content.16 17## Inputs18 19Gather the following from the user. If not provided, ask before proceeding:20 211. **Content type** — one of:22   - Blog post23   - Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)24   - Email newsletter25   - Landing page copy26   - Press release27   - Case study28 292. **Topic** — the subject or theme of the content30 313. **Target audience** — who this content is for (role, industry, seniority, pain points)32 334. **Key messages** — 2-4 main points or takeaways to communicate34 355. **Tone** — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)36 376. **Length** — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")38 39## Brand Voice40 41- If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.42- If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."43- Apply the specified or default tone consistently throughout the draft.44 45## Content Generation by Type46 47### Blog Post48- Engaging headline (provide 2-3 options)49- Introduction with a hook (question, statistic, bold statement, or story)50- 3-5 organized sections with descriptive subheadings51- Supporting points, examples, or data references in each section52- Conclusion with a clear call to action53- SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings54 55### Social Media Post56- Platform-appropriate format and length57- Hook in the first line58- Hashtag suggestions (3-5 relevant hashtags)59- Call to action or engagement prompt60- Emoji usage appropriate to brand and platform61- If LinkedIn: professional framing, paragraph breaks for readability62- If Twitter/X: concise, punchy, within character limit63- If Instagram: visual-first language, story-driven, hashtag block64 65### Email Newsletter66- Subject line (provide 2-3 options with open-rate considerations)67- Preview text68- Greeting69- Body sections with clear hierarchy70- Call to action button text71- Sign-off72- Unsubscribe note reminder73 74### Landing Page Copy75- Headline and subheadline76- Hero section copy77- Value propositions (3-4 benefit-driven bullets or sections)78- Social proof placeholder (suggest testimonial or stat placement)79- Primary and secondary CTAs80- FAQ section suggestions81- SEO: meta title and meta description suggestions82 83### Press Release84- Headline following press release conventions85- Dateline and location86- Lead paragraph (who, what, when, where, why)87- Supporting quotes (provide placeholder guidance)88- Company boilerplate placeholder89- Media contact placeholder90- Standard press release formatting91 92### Case Study93- Title emphasizing the result94- Customer overview (industry, size, challenge)95- Challenge section96- Solution section (what was implemented)97- Results section with metrics (prompt user for data)98- Customer quote placeholder99- Call to action100 101## SEO Considerations (for web content)102 103For blog posts, landing pages, and other web-facing content:104- Suggest a primary keyword based on the topic105- Recommend keyword placement: headline, first paragraph, subheadings, meta description106- Suggest internal and external linking opportunities107- Recommend a meta description (under 160 characters)108- Note image alt text opportunities109 110## Output111 112Present the draft with clear formatting. After the draft, include:113- A brief note on what brand voice and tone were applied114- Any SEO recommendations (for web content)115- Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")116 117Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"