PaperclipOrg
Claude Agent Skill · by Anthropics

Competitive Intelligence

Install Competitive Intelligence skill for Claude Code from anthropics/knowledge-work-plugins.

Install
Terminal · npx
$npx skills add https://github.com/anthropics/knowledge-work-plugins --skill competitive-intelligence
Works with Paperclip

How Competitive Intelligence fits into a Paperclip company.

Competitive Intelligence drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md401 lines
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---name: competitive-intelligencedescription: Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".--- # Competitive Intelligence Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix. ## How It Works ```┌─────────────────────────────────────────────────────────────────┐│                  COMPETITIVE INTELLIGENCE                        │├─────────────────────────────────────────────────────────────────┤│  ALWAYS (works standalone via web search)                        ││  ✓ Competitor product deep-dive: features, pricing, positioning ││  ✓ Recent releases: what they've shipped in last 90 days        ││  ✓ Your company releases: what you've shipped to counter        ││  ✓ Differentiation matrix: where you win vs. where they win     ││  ✓ Sales talk tracks: how to position against each competitor   ││  ✓ Landmine questions: expose their weaknesses naturally        │├─────────────────────────────────────────────────────────────────┤│  OUTPUT: Interactive HTML Battlecard                             ││  ✓ Comparison matrix overview                                    ││  ✓ Clickable tabs for each competitor                           ││  ✓ Dark theme, professional styling                             ││  ✓ Self-contained HTML file — share or host anywhere            │├─────────────────────────────────────────────────────────────────┤│  SUPERCHARGED (when you connect your tools)                      ││  + CRM: Win/loss data, competitor mentions in closed deals      ││  + Docs: Existing battlecards, competitive playbooks            ││  + Chat: Internal intel, field reports from colleagues          ││  + Transcripts: Competitor mentions in customer calls           │└─────────────────────────────────────────────────────────────────┘``` --- ## Getting Started When you run this skill, I'll ask for context: **Required:**- What company do you work for? (or I'll detect from your email)- Who are your main competitors? (1-5 names) **Optional:**- Which competitor do you want to focus on first?- Any specific deals where you're competing against them?- Pain points you've heard from customers about competitors? If I already have your seller context from a previous session, I'll confirm and skip the questions. --- ## Connectors (Optional) | Connector | What It Adds ||-----------|--------------|| **CRM** | Win/loss history against each competitor, deal-level competitor tracking || **Docs** | Existing battlecards, product comparison docs, competitive playbooks || **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field || **Transcripts** | Competitor mentions in customer calls, objections raised | > **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings. --- ## Output: Interactive HTML Battlecard The skill generates a **self-contained HTML file** with: ### 1. Comparison Matrix (Landing View)Overview comparing you vs. all competitors at a glance:- Feature comparison grid- Pricing comparison- Market positioning- Win rate indicators (if CRM connected) ### 2. Competitor Tabs (Click to Expand)Each competitor gets a clickable card that expands to show:- Company profile (size, funding, target market)- What they sell and how they position- Recent releases (last 90 days)- Where they win vs. where you win- Pricing intelligence- Talk tracks for different scenarios- Objection handling- Landmine questions ### 3. Your Company Card- Your releases (last 90 days)- Your key differentiators- Proof points and customer quotes --- ## HTML Structure ```html<!DOCTYPE html><html><head>    <title>Battlecard: [Your Company] vs Competitors</title>    <style>        /* Dark theme, professional styling */        /* Tabbed navigation */        /* Expandable cards */        /* Responsive design */    </style></head><body>    <!-- Header with your company + date -->    <header>        <h1>[Your Company] Competitive Battlecard</h1>        <p>Generated: [Date] | Competitors: [List]</p>    </header>     <!-- Tab Navigation -->    <nav class="tabs">        <button class="tab active" data-tab="matrix">Comparison Matrix</button>        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>    </nav>     <!-- Comparison Matrix Tab -->    <section id="matrix" class="tab-content active">        <h2>Head-to-Head Comparison</h2>        <table class="comparison-matrix">            <!-- Feature rows with you vs each competitor -->        </table>         <h2>Quick Win/Loss Guide</h2>        <div class="win-loss-grid">            <!-- Per-competitor: when you win, when you lose -->        </div>    </section>     <!-- Individual Competitor Tabs -->    <section id="competitor-1" class="tab-content">        <div class="battlecard">            <div class="profile"><!-- Company info --></div>            <div class="differentiation"><!-- Where they win / you win --></div>            <div class="talk-tracks"><!-- Scenario-based positioning --></div>            <div class="objections"><!-- Common objections + responses --></div>            <div class="landmines"><!-- Questions to ask --></div>        </div>    </section>     <script>        // Tab switching logic        // Expand/collapse sections    </script></body></html>``` --- ## Visual Design ### Color System```css:root {    /* Dark theme base */    --bg-primary: #0a0d14;    --bg-elevated: #0f131c;    --bg-surface: #161b28;    --bg-hover: #1e2536;     /* Text */    --text-primary: #ffffff;    --text-secondary: rgba(255, 255, 255, 0.7);    --text-muted: rgba(255, 255, 255, 0.5);     /* Accent (your brand or neutral) */    --accent: #3b82f6;    --accent-hover: #2563eb;     /* Status indicators */    --you-win: #10b981;    --they-win: #ef4444;    --tie: #f59e0b;}``` ### Card Design- Rounded corners (12px)- Subtle borders (1px, low opacity)- Hover states with slight elevation- Smooth transitions (200ms) ### Comparison Matrix- Sticky header row- Color-coded winner indicators (green = you, red = them, yellow = tie)- Expandable rows for detail --- ## Execution Flow ### Phase 1: Gather Seller Context ```If first time:1. Ask: "What company do you work for?"2. Ask: "What do you sell? (product/service in one line)"3. Ask: "Who are your main competitors? (up to 5)"4. Store context for future sessions If returning user:1. Confirm: "Still at [Company] selling [Product]?"2. Ask: "Same competitors, or any new ones to add?"``` ### Phase 2: Research Your Company (Always) ```Web searches:1. "[Your company] product" — current offerings2. "[Your company] pricing" — pricing model3. "[Your company] news" — recent announcements (90 days)4. "[Your company] product updates OR changelog OR releases" — what you've shipped5. "[Your company] vs [competitor]" — existing comparisons``` ### Phase 3: Research Each Competitor (Always) ```For each competitor, run:1. "[Competitor] product features" — what they offer2. "[Competitor] pricing" — how they charge3. "[Competitor] news" — recent announcements4. "[Competitor] product updates OR changelog OR releases" — what they've shipped5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment6. "[Competitor] vs [alternatives]" — how they position7. "[Competitor] customers" — who uses them8. "[Competitor] careers" — hiring signals (growth areas)``` ### Phase 4: Pull Connected Sources (If Available) ```If CRM connected:1. Query closed-won deals with competitor field = [Competitor]2. Query closed-lost deals with competitor field = [Competitor]3. Extract win/loss patterns If docs connected:1. Search for "battlecard [competitor]"2. Search for "competitive [competitor]"3. Pull existing positioning docs If chat connected:1. Search for "[Competitor]" mentions (last 90 days)2. Extract field intel and colleague insights If transcripts connected:1. Search calls for "[Competitor]" mentions2. Extract objections and customer quotes``` ### Phase 5: Build HTML Artifact ```1. Structure data for each competitor2. Build comparison matrix3. Generate individual battlecards4. Create talk tracks for each scenario5. Compile landmine questions6. Render as self-contained HTML7. Save as [YourCompany]-battlecard-[date].html``` --- ## Data Structure Per Competitor ```yamlcompetitor:  name: "[Name]"  website: "[URL]"  profile:    founded: "[Year]"    funding: "[Stage + amount]"    employees: "[Count]"    target_market: "[Who they sell to]"    pricing_model: "[Per seat / usage / etc.]"    market_position: "[Leader / Challenger / Niche]"   what_they_sell: "[Product summary]"  their_positioning: "[How they describe themselves]"   recent_releases:    - date: "[Date]"      release: "[Feature/Product]"      impact: "[Why it matters]"   where_they_win:    - area: "[Area]"      advantage: "[Their strength]"      how_to_handle: "[Your counter]"   where_you_win:    - area: "[Area]"      advantage: "[Your strength]"      proof_point: "[Evidence]"   pricing:    model: "[How they charge]"    entry_price: "[Starting price]"    enterprise: "[Enterprise pricing]"    hidden_costs: "[Implementation, etc.]"    talk_track: "[How to discuss pricing]"   talk_tracks:    early_mention: "[Strategy if they come up early]"    displacement: "[Strategy if customer uses them]"    late_addition: "[Strategy if added late to eval]"   objections:    - objection: "[What customer says]"      response: "[How to handle]"   landmines:    - "[Question that exposes their weakness]"   win_loss: # If CRM connected    win_rate: "[X]%"    common_win_factors: "[What predicts wins]"    common_loss_factors: "[What predicts losses]"``` --- ## Delivery ```markdown## ✓ Battlecard Created [View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html) --- **Summary**- **Your Company**: [Name]- **Competitors Analyzed**: [List]- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts] --- **How to Use**- **Before a call**: Open the relevant competitor tab, review talk tracks- **During a call**: Reference landmine questions- **After win/loss**: Update with new intel --- **Sharing Options**- **Local file**: Open in any browser- **Host it**: Upload to Netlify, Vercel, or internal wiki- **Share directly**: Send the HTML file to teammates --- **Keep it Fresh**Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.``` --- ## Refresh Cadence Competitive intel gets stale. Recommended refresh: | Trigger | Action ||---------|--------|| **Monthly** | Quick refresh — new releases, news, pricing changes || **Before major deal** | Deep refresh for specific competitor in that deal || **After win/loss** | Update patterns with new data || **Competitor announcement** | Immediate update on that competitor | --- ## Tips for Better Intel 1. **Be honest about weaknesses** — Credibility comes from acknowledging where competitors are strong2. **Focus on outcomes, not features** — "They have X feature" matters less than "customers achieve Y result"3. **Update from the field** — Best intel comes from actual customer conversations, not just websites4. **Plant landmines, don't badmouth** — Ask questions that expose weaknesses; never trash-talk5. **Track releases religiously** — What they ship tells you their strategy and your opportunity --- ## Related Skills - **account-research** — Research a specific prospect before reaching out- **call-prep** — Prep for a call where you know competitor is involved- **create-an-asset** — Build a custom comparison page for a specific deal