Install
Terminal · npx$
npx skills add https://github.com/coreyhaines31/marketingskills --skill seo-auditWorks with Paperclip
How Seo Schema fits into a Paperclip company.
Seo Schema drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.
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SaaS FactoryPaired
Pre-configured AI company — 18 agents, 18 skills, one-time purchase.
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SKILL.md167 linesExpandCollapse
---name: seo-schemadescription: > Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".user-invokable: trueargument-hint: "[url]"license: MITmetadata: author: AgriciDaniel version: "1.9.0" category: seo--- # Schema Markup Analysis & Generation ## Detection 1. Scan page source for JSON-LD `<script type="application/ld+json">`2. Check for Microdata (`itemscope`, `itemprop`)3. Check for RDFa (`typeof`, `property`)4. Always recommend JSON-LD as primary format (Google's stated preference) ## Validation - Check required properties per schema type- Validate against Google's supported rich result types- Test for common errors: - Missing @context - Invalid @type - Wrong data types - Placeholder text - Relative URLs (should be absolute) - Invalid date formats- Flag deprecated types (see below) ## Schema Type Status (as of Feb 2026) Read `references/schema-types.md` for the full list. Key rules: ### ACTIVE (recommend freely):Organization, LocalBusiness, SoftwareApplication, WebApplication, Product (with Certification markup as of April 2025), ProductGroup, Offer, Service, Article, BlogPosting, NewsArticle, Review, AggregateRating, BreadcrumbList, WebSite, WebPage, Person, ProfilePage, ContactPage, VideoObject, ImageObject, Event, JobPosting, Course, DiscussionForumPosting ### VIDEO & SPECIALIZED (recommend freely):BroadcastEvent, Clip, SeekToAction, SoftwareSourceCode See `schema/templates.json` for ready-to-use JSON-LD templates for these types. > **JSON-LD and JavaScript rendering:** Per Google's December 2025 JS SEO guidance, structured data injected via JavaScript may face delayed processing. For time-sensitive markup (especially Product, Offer), include JSON-LD in the initial server-rendered HTML. ### RESTRICTED (only for specific sites):- **FAQ**: ONLY for government and healthcare authority sites (restricted Aug 2023) ### DEPRECATED (never recommend):- **HowTo**: Rich results removed September 2023- **SpecialAnnouncement**: Deprecated July 31, 2025- **CourseInfo, EstimatedSalary, LearningVideo**: Retired June 2025- **ClaimReview**: Retired from rich results June 2025- **VehicleListing**: Retired from rich results June 2025- **Practice Problem**: Retired from rich results late 2025- **Dataset**: Retired from rich results late 2025- **Book Actions**: Deprecated then reversed, still functional as of Feb 2026 (historical note) ## Generation When generating schema for a page:1. Identify page type from content analysis2. Select appropriate schema type(s)3. Generate valid JSON-LD with all required + recommended properties4. Include only truthful, verifiable data. Use placeholders clearly marked for user to fill5. Validate output before presenting ## Common Schema Templates ### Organization```json{ "@context": "https://schema.org", "@type": "Organization", "name": "[Company Name]", "url": "[Website URL]", "logo": "[Logo URL]", "contactPoint": { "@type": "ContactPoint", "telephone": "[Phone]", "contactType": "customer service" }, "sameAs": [ "[Facebook URL]", "[LinkedIn URL]", "[Twitter URL]" ]}``` ### LocalBusiness```json{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "[Business Name]", "address": { "@type": "PostalAddress", "streetAddress": "[Street]", "addressLocality": "[City]", "addressRegion": "[State]", "postalCode": "[ZIP]", "addressCountry": "US" }, "telephone": "[Phone]", "openingHours": "Mo-Fr 09:00-17:00", "geo": { "@type": "GeoCoordinates", "latitude": "[Lat]", "longitude": "[Long]" }}``` ### Article/BlogPosting```json{ "@context": "https://schema.org", "@type": "Article", "headline": "[Title]", "author": { "@type": "Person", "name": "[Author Name]" }, "datePublished": "[YYYY-MM-DD]", "dateModified": "[YYYY-MM-DD]", "image": "[Image URL]", "publisher": { "@type": "Organization", "name": "[Publisher]", "logo": { "@type": "ImageObject", "url": "[Logo URL]" } }}``` ## Output - `SCHEMA-REPORT.md`: detection and validation results- `generated-schema.json`: ready-to-use JSON-LD snippets ### Validation Results| Schema | Type | Status | Issues ||--------|------|--------|--------|| ... | ... | ✅/⚠️/❌ | ... | ### Recommendations- Missing schema opportunities- Validation fixes needed- Generated code for implementation ## Error Handling | Scenario | Action ||----------|--------|| URL unreachable | Report connection error with status code. Suggest verifying URL and checking if the page requires authentication. || No schema markup found | Report that no JSON-LD, Microdata, or RDFa was detected. Recommend appropriate schema types based on page content analysis. || Invalid JSON-LD syntax | Parse and report specific syntax errors (missing brackets, trailing commas, unquoted keys). Provide corrected JSON-LD output. || Deprecated schema type detected | Flag the deprecated type with its retirement date. Recommend the current replacement type or advise removal if no replacement exists. |