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npx skills add https://github.com/coreyhaines31/marketingskills --skill seo-auditWorks with Paperclip
How Seo Content fits into a Paperclip company.
Seo Content drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.
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SKILL.md176 linesExpandCollapse
---name: seo-contentdescription: > Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".user-invokable: trueargument-hint: "[url]"license: MITmetadata: author: AgriciDaniel version: "1.9.0" category: seo--- # Content Quality & E-E-A-T Analysis ## E-E-A-T Framework (updated Sept 2025 QRG) Read `skills/seo/references/eeat-framework.md` for full criteria. ### Experience (first-hand signals)- Original research, case studies, before/after results- Personal anecdotes, process documentation- Unique data, proprietary insights- Photos/videos from direct experience ### Expertise- Author credentials, certifications, bio- Professional background relevant to topic- Technical depth appropriate for audience- Accurate, well-sourced claims ### Authoritativeness- External citations, backlinks from authoritative sources- Brand mentions, industry recognition- Published in recognized outlets- Cited by other experts ### Trustworthiness- Contact information, physical address- Privacy policy, terms of service- Customer testimonials, reviews- Date stamps, transparent corrections- Secure site (HTTPS) ## Content Metrics ### Word Count AnalysisCompare against page type minimums:| Page Type | Minimum ||-----------|---------|| Homepage | 500 || Service page | 800 || Blog post | 1,500 || Product page | 300+ (400+ for complex products) || Location page | 500-600 | > **Important:** These are **topical coverage floors**, not targets. Google has confirmed word count is NOT a direct ranking factor. The goal is comprehensive topical coverage; a 500-word page that thoroughly answers the query will outrank a 2,000-word page that doesn't. Use these as guidelines for adequate coverage depth, not rigid requirements. ### Readability- Flesch Reading Ease: target 60-70 for general audience > **Note:** Flesch Reading Ease is a useful proxy for content accessibility but is NOT a direct Google ranking factor. John Mueller has confirmed Google does not use basic readability scores for ranking. Yoast deprioritized Flesch scores in v19.3. Use readability analysis as a content quality indicator, not as an SEO metric to optimize directly.- Grade level: match target audience- Sentence length: average 15-20 words- Paragraph length: 2-4 sentences ### Keyword Optimization- Primary keyword in title, H1, first 100 words- Natural density (1-3%)- Semantic variations present- No keyword stuffing ### Content Structure- Logical heading hierarchy (H1 -> H2 -> H3)- Scannable sections with descriptive headings- Bullet/numbered lists where appropriate- Table of contents for long-form content ### Multimedia- Relevant images with proper alt text- Videos where appropriate- Infographics for complex data- Charts/graphs for statistics ### Internal Linking- 3-5 relevant internal links per 1000 words- Descriptive anchor text- Links to related content- No orphan pages ### External Linking- Cite authoritative sources- Open in new tab for user experience- Reasonable count (not excessive) ## AI Content Assessment (Sept 2025 QRG addition) Google's raters now formally assess whether content appears AI-generated. ### Acceptable AI Content- Demonstrates genuine E-E-A-T- Provides unique value- Has human oversight and editing- Contains original insights ### Low-Quality AI Content Markers- Generic phrasing, lack of specificity- No original insight- Repetitive structure across pages- No author attribution- Factual inaccuracies > **Helpful Content System (March 2024):** The Helpful Content System was merged into Google's core ranking algorithm during the March 2024 core update. It no longer operates as a standalone classifier. Helpfulness signals are now weighted within every core update. The same principles apply (people-first content, demonstrating E-E-A-T, satisfying user intent), but enforcement is continuous rather than through separate HCU updates. ## AI Citation Readiness (GEO signals) Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews): - Clear, quotable statements with statistics/facts- Structured data (especially for data points)- Strong heading hierarchy (H1->H2->H3 flow)- Answer-first formatting for key questions- Tables and lists for comparative data- Clear attribution and source citations ### AI Search Visibility & GEO (2025-2026) **Google AI Mode** launched publicly in May 2025 as a separate tab in Google Search, available in 180+ countries. Unlike AI Overviews (which appear above organic results), AI Mode provides a fully conversational search experience with **zero organic blue links**, making AI citation the only visibility mechanism. **Key optimization strategies for AI citation:**- **Structured answers:** Clear question-answer formats, definition patterns, and step-by-step instructions that AI systems can extract and cite- **First-party data:** Original research, statistics, case studies, and unique datasets are highly cited by AI systems- **Schema markup:** Article, FAQ (for non-Google AI platforms), and structured content schemas help AI systems parse and attribute content- **Topical authority:** AI systems preferentially cite sources that demonstrate deep expertise. Build content clusters, not isolated pages- **Entity clarity:** Ensure brand, authors, and key concepts are clearly defined with structured data (Organization, Person schema)- **Multi-platform tracking:** Monitor visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Bing Copilot, not just traditional rankings. Treat AI citation as a standalone KPI alongside organic rankings and traffic. **Generative Engine Optimization (GEO):**GEO is the emerging discipline of optimizing content specifically for AI-generated answers. Key GEO signals include: quotability (clear, concise extractable facts), attribution (source citations within your content), structure (well-organized heading hierarchy), and freshness (regularly updated data). Cross-reference the `seo-geo` skill for detailed GEO workflows. ## Content Freshness - Publication date visible- Last updated date if content has been revised- Flag content older than 12 months without update for fast-changing topics ## Output ### Content Quality Score: XX/100 ### E-E-A-T Breakdown| Factor | Score | Key Signals ||--------|-------|-------------|| Experience | XX/25 | ... || Expertise | XX/25 | ... || Authoritativeness | XX/25 | ... || Trustworthiness | XX/25 | ... | ### AI Citation Readiness: XX/100 ### Issues Found### Recommendations ## DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use `kw_data_google_ads_search_volume` for real keyword volume data, `dataforseo_labs_bulk_keyword_difficulty` for difficulty scores, `dataforseo_labs_search_intent` for intent classification, and `content_analysis_summary` for content quality analysis. ## Error Handling | Scenario | Action ||----------|--------|| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. || Content behind paywall (402/403, login wall) | Report that the content is not publicly accessible. Analyze only the visible portion (meta tags, headers) and note the limitation. || Thin content (fewer than 100 words retrievable) | Report the findings as-is rather than guessing. Flag the page as potentially JavaScript-rendered or gated, and suggest the user provide the full text directly. |