Keyword Research

1---2name: keyword-research3description: 'Find high-value SEO keywords: search volume, difficulty, intent classification, topic clusters. 关键词研究/内容选题'4version: "9.0.0"5license: Apache-2.06compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations."7homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills"8when_to_use: "Use when starting keyword research for a new page, topic, or campaign. Also when the user asks about search volume, keyword difficulty, topic clusters, long-tail keywords, or what to write about."9argument-hint: "<topic or seed keyword> [market/language]"10metadata:11  author: aaron-he-zhu12  version: "9.0.0"13  geo-relevance: "medium"14  tags:15    - seo16    - geo17    - keywords18    - keyword-research19    - search-volume20    - keyword-difficulty21    - topic-clusters22    - long-tail-keywords23    - search-intent24    - content-calendar25    - ahrefs26    - semrush27    - google-keyword-planner28    - 关键词研究29    - SEO关键词30    - キーワード調査31    - 키워드분석32    - palabras-clave33  triggers:34    # EN-formal35    - "keyword research"36    - "find keywords"37    - "keyword analysis"38    - "keyword discovery"39    - "search volume analysis"40    - "keyword difficulty"41    - "topic research"42    - "identify ranking opportunities"43    # EN-casual44    - "what should I write about"45    - "what are people searching for"46    - "what are people googling"47    - "find me topics to write"48    - "give me keyword ideas"49    - "which keywords should I target"50    - "why is my traffic low"51    - "I need content ideas"52    # EN-question53    - "how do I find good keywords"54    - "what keywords should I target"55    - "how competitive is this keyword"56    # EN-competitor57    - "Ahrefs keyword explorer alternative"58    - "Semrush keyword magic tool"59    - "Google Keyword Planner alternative"60    - "Ubersuggest alternative"61    # ZH-pro62    - "关键词研究"63    - "关键词分析"64    - "搜索量查询"65    - "关键词难度"66    - "SEO关键词"67    - "长尾关键词"68    - "词库整理"69    - "关键词布局"70    - "关键词挖掘"71    # ZH-casual72    - "写什么内容好"73    - "找选题"74    - "帮我挖词"75    - "不知道写什么"76    - "查关键词"77    - "选词"78    - "帮我找词"79    # JA80    - "キーワード調査"81    - "キーワードリサーチ"82    - "SEOキーワード分析"83    - "検索ボリューム"84    - "ロングテールキーワード"85    - "検索意図分析"86    # KO87    - "키워드 리서치"88    - "키워드 분석"89    - "검색량 분석"90    - "키워드 어떻게 찾아요?"91    - "검색어 분석"92    - "경쟁도 낮은 키워드는?"93    # ES94    - "investigación de palabras clave"95    - "análisis de palabras clave"96    - "volumen de búsqueda"97    - "posicionamiento web"98    - "cómo encontrar palabras clave"99    # PT100    - "pesquisa de palavras-chave"101    # Misspellings102    - "keywrod research"103    - "keywork research"104---105 106# Keyword Research107 108 109> **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)110> **System Mode**: This research skill follows the shared [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) and [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md).111 112 113Discovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance.114 115**System role**: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.116 117## When This Must Trigger118 119Use this when the conversation involves reusable market intelligence that should influence strategy — even if the user doesn't use SEO terminology:120 121- Starting a new content strategy or campaign122- Expanding into new topics or markets123- Finding keywords for a specific product or service124- Identifying long-tail keyword opportunities125- Understanding search intent for your industry126- Planning content calendars127- Researching keywords for GEO optimization128 129## What This Skill Does130 1311. **Keyword Discovery**: Generates comprehensive keyword lists from seed terms1322. **Intent Classification**: Categorizes keywords by user intent (informational, navigational, commercial, transactional)1333. **Difficulty Assessment**: Evaluates competition level and ranking difficulty1344. **Opportunity Scoring**: Prioritizes keywords by potential ROI1355. **Clustering**: Groups related keywords into topic clusters1366. **GEO Relevance**: Identifies keywords likely to trigger AI responses137 138## Quick Start139 140Start with one of these prompts. Finish with a short handoff summary using the repository format in [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md).141 142### Basic Keyword Research143 144```145Research keywords for [topic/product/service]146```147 148```149Find keyword opportunities for a [industry] business targeting [audience]150```151 152### With Specific Goals153 154```155Find low-competition keywords for [topic] with commercial intent156```157 158```159Identify question-based keywords for [topic] that AI systems might answer160```161 162### Competitive Research163 164```165What keywords is [competitor URL] ranking for that I should target?166```167 168## Skill Contract169 170**Expected output**: a prioritized research brief, evidence-backed findings, and a short handoff summary ready for `memory/research/`.171 172- **Reads**: user goals, target market inputs, available tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available.173- **Writes**: a user-facing research deliverable plus a reusable summary that can be stored under `memory/research/`.174- **Promotes**: durable keyword priorities, competitor facts, entity candidates, and strategic decisions to `memory/hot-cache.md`, `memory/decisions.md`, and `memory/research/`; hand canonical entity work to `entity-optimizer`.175- **Next handoff**: use the `Next Best Skill` below when the findings are ready to drive action.176 177### Handoff Summary178 179Emit this shape when finishing the skill (see [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) for the authoritative format):180 181- **Status**: DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_INPUT182- **Objective**: what was analyzed, created, or fixed183- **Key Findings / Output**: the highest-signal result184- **Evidence**: URLs, data points, or sections reviewed185- **Open Loops**: blockers, missing inputs, or unresolved risks186- **Recommended Next Skill**: one primary next move187 188## Data Sources189 190> **Note:** All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.191 192> See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md) for tool category placeholders.193 194**With ~~SEO tool + ~~search console connected:**195Automatically pull historical search volume data, keyword difficulty scores, SERP analysis, current rankings from ~~search console, and competitor keyword overlap. The skill will fetch seed keyword metrics, related keyword suggestions, and search trend data.196 197**With manual data only:**198Ask the user to provide:1991. Seed keywords or topic description2002. Target audience and geographic location2013. Business goals (traffic, leads, sales)2024. Current domain authority (if known) or site age2035. Any known keyword performance data or search volume estimates204 205Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.206 207## Instructions208 209When a user requests keyword research, run eight phases (announce each as `[Phase X/8: Name]`):210 2111. **Scope** — clarify product, audience, business goal, DR, geography, language2122. **Discover** — seed from core/problem/solution/audience/industry terms2133. **Variations** — expand with modifier and long-tail patterns2144. **Classify** — tag each by intent (informational/navigational/commercial/transactional)2155. **Score** — assign difficulty (1-100) and compute `Opportunity = (Volume × Intent Value) / Difficulty` with Intent Value 1/1/2/32166. **GEO-Check** — flag AI-answer-friendly queries (questions, definitions, comparisons, lists, how-tos)2177. **Cluster** — group keywords into pillar + cluster topic hubs2188. **Deliver** — Executive Summary, Quick Wins / Growth / GEO opportunities, Topic Clusters, Content Calendar, Next Steps219 220**Quality bar** — every recommendation must include at least one specific number. Generic advice like "target long-tail keywords for better results" must be rewritten as "Target 'project management for nonprofits' (vol: 320, KD: 22) — no DR>40 sites in top 10" before including.221 222> **Reference**: See [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) for the full 8-phase templates, expansion patterns, intent classification table, difficulty tiers, opportunity matrix, GEO indicators, cluster template, deliverable quality bar with actionable vs. generic examples, and tips.223 224## Validation Checkpoints225 226### Input Validation227- [ ] Seed keywords or topic description clearly provided228- [ ] Target audience and business goals specified229- [ ] Geographic and language targeting confirmed230- [ ] Domain authority or site maturity level established231 232### Output Validation233- [ ] Every recommendation cites specific data points (not generic advice)234- [ ] Search volume and difficulty scores included for each keyword235- [ ] Keywords grouped by intent and mapped to content types236- [ ] Topic clusters show clear pillar-to-cluster relationships237- [ ] Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)238 239## Example240 241**User**: "Research keywords for a project management software company targeting small businesses"242 243**Output** (abbreviated): 150+ keywords analyzed, 23 high-priority opportunities with ~45K/month traffic potential across 3 focus areas (task management workflows, team collaboration, small business productivity). Quick Wins prioritized by KD × volume × intent fit.244 245> **Reference**: See [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md) for the full report for "project management software for small businesses".246 247### Advanced Usage248 249Intent Mapping, Seasonal Analysis, Competitor Gap, Local Keywords — see [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#advanced-usage).250 251## Tips for Success252 253Start with seeds; don't ignore long-tail; match intent; cluster for topical authority; prioritize quick wins; include GEO keywords; review quarterly. See [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md#tips-for-success).254 255 256### Save Results257 258After delivering findings to the user, ask:259 260> "Save these results for future sessions?"261 262If yes, write a dated summary to `memory/research/keyword-research/YYYY-MM-DD-<topic>.md` containing:263- One-line headline finding264- Top 3-5 actionable items265- Open loops or blockers266- Source data references267 268If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`.269 270## Reference Materials271 272- [Instructions Detail](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/instructions-detail.md) — Full 8-phase workflow, expansion patterns, scoring, cluster templates, advanced usage, tips273- [Keyword Intent Taxonomy](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-intent-taxonomy.md) — Complete intent classification with signal words and content strategies274- [Topic Cluster Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/topic-cluster-templates.md) — Hub-and-spoke architecture templates for pillar and cluster content275- [Keyword Prioritization Framework](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/keyword-prioritization-framework.md) — Priority scoring matrix, categories, and seasonal keyword patterns276- [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/keyword-research/references/example-report.md) — Complete example keyword research report for project management software277 278## Next Best Skill279 280- **Primary**: [competitor-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/SKILL.md) — turn keyword opportunities into a competitive benchmark.281- **Also consider** (pick by goal):282  - [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) — if competitors are already known and the goal is producing content fast.283  - [serp-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/serp-analysis/SKILL.md) — if SERP features (featured snippets, PAA, AI Overviews) must be understood before writing.