Content Refresher

1---2name: content-refresher3description: 'Refresh outdated posts with current stats, new sections, freshness signals to restore rankings. 内容更新/排名恢复'4version: "9.0.0"5license: Apache-2.06compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations."7homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills"8when_to_use: "Use when updating outdated content, refreshing old articles, improving declining pages, or adding new information to existing content."9argument-hint: "<URL of outdated content>"10metadata:11  author: aaron-he-zhu12  version: "9.0.0"13  geo-relevance: "medium"14  tags:15    - seo16    - geo17    - content-refresh18    - content-update19    - content-decay20    - ranking-recovery21    - evergreen-content22    - content-lifecycle23    - 内容更新24    - コンテンツ更新25    - 콘텐츠갱신26    - actualizar-contenido27  triggers:28    # EN-formal29    - "update old content"30    - "refresh content"31    - "content is outdated"32    - "improve declining rankings"33    - "revive old blog posts"34    - "content decay"35    - "content refresh strategy"36    # EN-casual37    - "traffic is dropping"38    - "ranking dropped"39    - "this post is outdated"40    - "traffic is declining on this page"41    - "rankings dropped for this article"42    - "my old content needs updating"43    # EN-question44    - "how to fix declining traffic"45    - "why is my content losing rankings"46    - "how often should I update content"47    # EN-competitor48    - "Clearscope content refresh"49    - "MarketMuse content update"50    # ZH-pro51    - "内容更新"52    - "内容刷新"53    - "排名恢复"54    - "内容衰减"55    - "内容生命周期"56    # ZH-casual57    - "排名下降了"58    - "文章过时了"59    - "流量掉了"60    - "老文章怎么办"61    # JA62    - "コンテンツ更新"63    - "コンテンツリフレッシュ"64    - "記事更新"65    # KO66    - "콘텐츠 갱신"67    - "콘텐츠 업데이트"68    - "순위 하락"69    - "순위 하락 원인"70    - "오래된 글 어떻게 해?"71    # ES72    - "actualizar contenido"73    - "refrescar contenido antiguo"74    # PT75    - "atualizar conteúdo"76    # Misspellings77    - "content refesh"78    - "content refreshh"79---80 81# Content Refresher82 83 84> **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)85> **System Mode**: This optimization skill follows the shared [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) and [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md).86 87 88This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.89 90**System role**: Optimization layer skill. It turns weak pages, structures, and technical issues into prioritized repair work.91 92## When This Must Trigger93 94Use this when the conversation involves a diagnosis or repair plan that should feed directly into remediation work — even if the user doesn't use SEO terminology:95 96- Content has lost rankings or traffic over time97- Statistics and information are outdated98- Competitors have published better content99- Content needs updating for a new year100- Industry changes require content updates101- Adding new sections to existing content102- Converting old content for GEO optimization103 104## What This Skill Does105 1061. **Freshness Analysis**: Identifies outdated content needing updates1072. **Performance Tracking**: Finds content with declining traffic1083. **Gap Identification**: Spots missing information competitors have1094. **Update Prioritization**: Ranks content by refresh potential1105. **Refresh Recommendations**: Provides specific update guidance1116. **GEO Enhancement**: Updates content for AI citation potential1127. **Republishing Strategy**: Advises on date and promotion tactics113 114## Quick Start115 116Start with one of these prompts. Finish with a short handoff summary using the repository format in [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md).117 118### Identify Content to Refresh119 120```121Find content on [domain] that needs refreshing122```123 124```125Which of my blog posts have lost the most traffic?126```127 128### Refresh Specific Content129 130```131Refresh this article for [current year]: [URL/content]132```133 134```135Update this content to outrank [competitor URL]: [your URL]136```137 138### Content Refresh Strategy139 140```141Create a content refresh strategy for [domain/topic]142```143 144## Skill Contract145 146**Expected output**: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for `memory/audits/`.147 148- **Reads**: the current page or site state, symptoms, prior audits, and current priorities from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available.149- **Writes**: a user-facing audit or optimization plan plus a reusable summary that can be stored under `memory/audits/`.150- **Promotes**: blocking defects, repeated weaknesses, and fix priorities to `memory/open-loops.md` and `memory/decisions.md`.151- **Next handoff**: use the `Next Best Skill` below when the repair path is clear.152 153### Handoff Summary154 155Emit this shape when finishing the skill (see [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) for the authoritative format):156 157- **Status**: DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_INPUT158- **Objective**: what was analyzed, created, or fixed159- **Key Findings / Output**: the highest-signal result160- **Evidence**: URLs, data points, or sections reviewed161- **Open Loops**: blockers, missing inputs, or unresolved risks162- **Recommended Next Skill**: one primary next move163 164## Data Sources165 166> See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md) for tool category placeholders.167 168**With ~~analytics + ~~search console + ~~SEO tool connected:**169Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.170 171**With manual data only:**172Ask the user to provide:1731. Traffic data or screenshots showing performance trends1742. Ranking screenshots or history for key pages1753. Content publish dates and last update dates1764. List of pages the user suspects need refreshing177 178Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.179 180## Instructions181 182When a user requests content refresh help:183 1841. **CORE-EEAT Quick Score — Identify Weak Dimensions**185 186   Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: [CORE-EEAT Benchmark](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/core-eeat-benchmark.md)187 188   ```markdown189   ### CORE-EEAT Quick Assessment190 191   **Content**: [title or URL]192   **Content Type**: [type]193 194   Rapidly score each dimension (estimate 0-100):195 196   | Dimension | Quick Score | Key Weakness | Refresh Priority |197   |-----------|-----------|--------------|-----------------|198   | C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |199   | O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |200   | R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |201   | E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |202   | Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |203   | Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |204   | A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |205   | T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |206 207   **Weakest Dimensions** (focus refresh here):208   1. [Dimension] — [what needs fixing]209   2. [Dimension] — [what needs fixing]210 211   **Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.212 213   _For full 80-item audit, use [content-quality-auditor](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/cross-cutting/content-quality-auditor/SKILL.md)_214   ```215 2162. **Identify Content Refresh Candidates** — Build candidate list with criteria (age, dated info, declining traffic, lost rankings, broken links, missing topics), content audit results table, and prioritization matrix217 218   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the refresh candidate identification template (Step 2).219 2203. **Analyze Individual Content for Refresh** — Per-URL deep analysis: performance metrics 6-mo-ago vs current, keyword position deltas, why-refresh rationale221 222   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the individual content analysis template (Step 3).223 2244. **Identify Specific Updates Needed** — Outdated elements table, missing information (topics competitors cover), SEO and GEO update checklists225 226   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the refresh requirements template (Step 4).227 2285. **Create Refresh Plan** — Structural changes, content additions, statistics/links/images to update229 230   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the full refresh plan template (Step 5).231 2326. **Write Refresh Content** — Updated introduction, new sections, refreshed statistics, new FAQ section233 234   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the refresh content writing template (Step 6).235 2367. **Optimize for GEO During Refresh** — Clear definitions, quotable statements, Q&A sections, updated citations237 238   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the GEO enhancement template (Step 7).239 2408. **Generate Republishing Strategy** — Date strategy (update/add "last updated"/keep original), technical implementation, promotion plan241 242   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the republishing strategy template (Step 8).243 2449. **Create Refresh Report** — Summary of changes, updates completed, expected outcomes, next review date245 246   > **Reference**: See [references/refresh-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) for the refresh report template (Step 9).247 248## Validation Checkpoints249 250### Input Validation251- [ ] Target content URL or title clearly identified252- [ ] Historical performance data available (traffic trends, rankings)253- [ ] Content publish/update dates known254- [ ] If comparing to competitors, competitor URLs provided255 256### Output Validation257- [ ] **Banned-vocab self-check** — scan the refreshed content (both new additions and proposed replacements) for banned words/phrases per [skill-contract.md §Output Voice](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). A refresh that leaves filler intact misses the point.258- [ ] Every recommendation cites specific data points (not generic advice)259- [ ] Outdated elements identified with specific examples and replacement data260- [ ] All suggested additions include word counts and section locations261- [ ] Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)262 263## Example264 265**User**: "Refresh my blog post about 'best cloud hosting providers'"266 267**Output** (abbreviated): CORE-EEAT quick score flags Referenceability 35, Experience 30, Trust 60 — recommends pricing refresh for Q1 2023 data, broken-link fixes (3 affiliate links dead), author credential additions, and affiliate disclosure. Delivers a Changes Made block ready for republish.268 269> **Reference**: See [references/refresh-example.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-example.md) for the full worked example (cloud hosting refresh) and the comprehensive content refresh checklist.270 271## Tips for Success272 2731. **Prioritize by ROI** - Refresh high-potential content first2742. **Don't just add dates** - Make substantial improvements2753. **Beat competitors** - Add what they have and more2764. **Track results** - Monitor ranking changes post-refresh2775. **Schedule regular audits** - Check content health quarterly2786. **Optimize for GEO** - Every refresh is a GEO opportunity279 280> **Reference data**: For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see [references/content-decay-signals.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/content-decay-signals.md).281 282 283### Save Results284 285After delivering audit or optimization findings to the user, ask:286 287> "Save these results for future sessions?"288 289If yes, write a dated summary to `memory/audits/content-refresher/YYYY-MM-DD-<topic>.md` containing:290- One-line verdict or headline finding291- Top 3-5 actionable items292- Open loops or blockers293- Source data references294 295If any veto-level issue was found (CORE-EEAT T04, C01, R10 or CITE T03, T05, T09), also append a one-liner to `memory/hot-cache.md` without asking.296 297 298**Gate check recommended**: Run content-quality-auditor on refreshed content before republishing.299 300## Reference Materials301 302- [Content Decay Signals](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/content-decay-signals.md) — Decay indicators, lifecycle stages, and refresh triggers by content type303- [Refresh Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-templates.md) — Detailed output templates for steps 2-9 (candidate identification, individual analysis, refresh requirements, refresh plan, content writing, GEO enhancement, republishing, report)304- [Refresh Example & Checklist](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/references/refresh-example.md) — Full worked example and pre/post-refresh checklist305 306## Next Best Skill307 308- **Primary**: [content-quality-auditor](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/cross-cutting/content-quality-auditor/SKILL.md) — re-score the refreshed content before shipping.