Claude Agent Skill · by Sanity Io

Seo Aeo Best Practices

The seo-aeo-best-practices skill provides developers and content teams with guidelines for optimizing web content for both traditional search engines and AI-pow

Install
Terminal · npx
$npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices
Works with Paperclip

How Seo Aeo Best Practices fits into a Paperclip company.

Seo Aeo Best Practices drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md37 lines
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---name: seo-aeo-best-practicesdescription: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.--- # SEO & AEO Best Practices Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation. ## When to Apply Reference these guidelines when:- Implementing metadata and Open Graph tags- Creating sitemaps and robots.txt- Adding JSON-LD structured data- Optimizing content for featured snippets- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)- Evaluating content quality using EEAT principles ## Core Concepts ### SEO (Search Engine Optimization)Optimizing content to rank well in traditional search results (Google, Bing). ### AEO (Answer Engine Optimization)Optimizing content to be selected as authoritative answers by AI systems. ### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)Google's framework for evaluating content quality. ## References Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:- `references/eeat-principles.md` — EEAT implementation and author schema- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)