Install
Terminal · npx$
npx skills add https://github.com/onewave-ai/claude-skills --skill landing-page-copywriterWorks with Paperclip
How Landing Page Copywriter fits into a Paperclip company.
Landing Page Copywriter drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.
S
SaaS FactoryPaired
Pre-configured AI company — 18 agents, 18 skills, one-time purchase.
$27$59
Explore packSource file
SKILL.md199 linesExpandCollapse
---name: landing-page-copywriterdescription: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.--- # Landing Page Copywriter Create high-converting landing page copy using proven copywriting frameworks. ## Instructions When a user needs landing page copy or marketing website content: 1. **Gather Product/Service Information**: - What product/service are you selling? - Who is your target audience? - What problem does it solve? - What makes it unique (competitive advantage)? - What action do you want visitors to take? - Any social proof, testimonials, or data points? 2. **Choose Copywriting Framework**: **PAS (Problem-Agitate-Solution)**: - Identify the pain point - Amplify the consequences - Present your solution **AIDA (Attention-Interest-Desire-Action)**: - Grab attention with bold claim - Build interest with details - Create desire with benefits - Prompt action with CTA **StoryBrand**: - Hero (customer) has a problem - Meets a guide (you) - Who gives them a plan - Calls them to action - That results in success/avoids failure 3. **Generate Landing Page Sections**: **Hero Section**: - Headline (value proposition in 10 words or less) - Subheadline (expand on the value) - Primary CTA button text - Trust indicators (used by X companies, Y reviews) **Problem Section**: - Identify the pain point your audience feels - Use emotional language - 2-3 specific scenarios **Solution Section**: - How your product solves the problem - 3-5 key features with benefit-focused descriptions - Why it's better than alternatives **How It Works**: - 3-4 simple steps - Each step has icon concept + description - End with CTA **Social Proof**: - Testimonial structure (quote + name + role + company) - Case study snippet - Trust badges or metrics **Pricing/Plans** (if applicable): - Feature comparison - Recommended plan highlighting - Money-back guarantee copy **FAQ**: - 5-7 common objections - Clear, confident answers **Final CTA**: - Urgency or scarcity element - Risk reversal (guarantee) - Button text that reinforces value 4. **Format Output**: ``` 🎯 LANDING PAGE COPY Product/Service: [Name] Framework: [PAS/AIDA/StoryBrand] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏆 HERO SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Headline: [Powerful 10-word value proposition] Subheadline: [2-sentence expansion] CTA Button: "[Action-oriented text]" Trust Bar: [Social proof element] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 😤 PROBLEM SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Problem description with emotional resonance] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ SOLUTION SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [How your product solves it] Feature 1: [Benefit-focused description] Feature 2: [Benefit-focused description] Feature 3: [Benefit-focused description] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔄 HOW IT WORKS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Step 1: [Simple action] Step 2: [Simple action] Step 3: [Simple action] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⭐ SOCIAL PROOF ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Testimonial quotes with attribution] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ FAQ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Q: [Common objection] A: [Clear, confident answer] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🚀 FINAL CTA ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Urgency/scarcity element] [Risk reversal] Button: "[Action text]" ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💡 OPTIMIZATION NOTES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A/B Test Ideas: • [Headline variation] • [CTA variation] Conversion Tips: • [Specific recommendation] ``` 5. **Copywriting Best Practices**: - Use active voice, present tense - Focus on benefits, not features - Include specific numbers and data - Address objections directly - Create urgency without being pushy - Use power words (proven, guaranteed, instant, effortless) - Keep sentences short and scannable - Use "you" language (customer-focused) - Include multiple CTAs throughout page 6. **CTA Button Best Practices**: - Start with action verb - Be specific about outcome - Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial") - Create urgency ("Get Instant Access") - Avoid generic text ("Submit", "Click Here") ## Example Triggers - "Write landing page copy for a B2B SaaS tool"- "Create sales page content using PAS framework"- "Generate hero section copy for my product"- "Write conversion-optimized CTAs"- "Help me with landing page headlines" ## Output Quality Ensure all copy:- Leads with value, not features- Addresses target audience pain points- Uses emotional and logical appeals- Has clear, compelling CTAs- Includes social proof elements- Handles objections proactively- Creates urgency appropriately- Is scannable and easy to read- Uses proven copywriting frameworks- Follows conversion optimization best practices Generate professional, high-converting landing page copy that turns visitors into customers.