PaperclipOrg
Claude Agent Skill · by Dengineproblem

Social Media Marketing

Install Social Media Marketing skill for Claude Code from dengineproblem/agents-monorepo.

Install
Terminal · npx
$npx skills add https://github.com/vercel-labs/agent-skills --skill vercel-react-best-practices
Works with Paperclip

How Social Media Marketing fits into a Paperclip company.

Social Media Marketing drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md502 lines
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---name: social-media-marketingdescription: Эксперт по SMM. Используй для стратегий в Instagram, Facebook, TikTok, LinkedIn, контент-планов и community management.--- # Social Media Marketing Expert Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization. ## Core Competencies ```yamlplatform_strategy:  - "Platform selection and focus"  - "Content pillars development"  - "Posting schedule optimization"  - "Hashtag strategy"  - "Algorithm understanding" content_creation:  - "Native platform formats"  - "Visual content best practices"  - "Video strategy"  - "Ephemeral content (Stories)"  - "User-generated content" community_management:  - "Engagement tactics"  - "Response frameworks"  - "Audience building"  - "Crisis management"  - "Influencer relationships"``` ## Platform Strategies ### Instagram ```yamlinstagram:  audience: "18-44, visual-first, lifestyle focus"  content_types:    feed_posts:      formats: ["Carousels", "Single image", "Video"]      frequency: "4-7 posts/week"      best_times: "11am-1pm, 7pm-9pm"     reels:      length: "15-90 seconds"      style: "Entertaining, trending audio"      frequency: "5-7 per week"      best_practices:        - "Hook in first 3 seconds"        - "Use trending sounds"        - "Add captions"        - "Native editing preferred"     stories:      frequency: "3-5 per day"      content:        - "Behind the scenes"        - "Polls and questions"        - "Quick updates"        - "Link sharing"      engagement: "Use interactive stickers"     lives:      frequency: "1-2 per week"      duration: "30-60 minutes"      content:        - "Q&A sessions"        - "Product launches"        - "Collaborations"   algorithm_factors:    - "Engagement rate"    - "Relationship signals"    - "Timeliness"    - "Content type diversity"    - "Time spent on post"   hashtag_strategy:    quantity: "3-5 per post (quality over quantity)"    mix:      - "1-2 branded"      - "2-3 niche specific"      - "1-2 community"    placement: "In caption or first comment"``` ### TikTok ```yamltiktok:  audience: "16-34, entertainment-first"  content_types:    regular_videos:      length: "15-60 seconds optimal"      frequency: "1-3 per day"      style: "Raw, authentic, entertaining"     trending:      action: "Jump on trends within 24-48 hours"      adaptation: "Make it relevant to your niche"   best_practices:    hooks:      - "Start with movement"      - "Ask a question"      - "Make a bold statement"      - "Use pattern interrupt"     retention:      - "Keep cuts fast"      - "Add on-screen text"      - "Loop-worthy endings"      - "Storytelling arc"   algorithm_factors:    - "Watch time / completion rate"    - "Rewatches"    - "Shares"    - "Comments"    - "Profile visits after viewing"   trending_sounds:    strategy: "Use trending sounds early"    discovery: "Creative Center, For You page"``` ### LinkedIn ```yamllinkedin:  audience: "B2B professionals, decision makers"  content_types:    text_posts:      length: "1200-1500 characters optimal"      format:        - "Hook first line"        - "Short paragraphs"        - "White space"        - "Strong CTA"      frequency: "3-5 per week"     carousels:      slides: "8-12 optimal"      design: "Clean, branded, mobile-first"      content: "Educational, actionable"     articles:      length: "1500-2000 words"      frequency: "1-2 per month"      content: "Thought leadership, deep dives"     video:      length: "Under 2 minutes"      type: "Native upload preferred"      content: "Tips, insights, behind scenes"   best_practices:    posting_times: "Tue-Thu, 8-10am, 12pm, 5-6pm"    engagement:      - "Respond to all comments"      - "Comment on others' posts first"      - "Tag relevant people"      - "Ask questions"   algorithm_factors:    - "Dwell time"    - "Comments (especially long ones)"    - "Shares"    - "Profile clicks"    - "Connection relevance"``` ### Facebook ```yamlfacebook:  audience: "25-54, community focus"  content_types:    posts:      formats: ["Video", "Links", "Images", "Carousels"]      frequency: "1-2 per day"      best_times: "1-4pm"     reels:      length: "15-90 seconds"      style: "Similar to Instagram Reels"     groups:      purpose: "Community building"      engagement: "Daily interaction"      content: "Exclusive, discussion-driven"     lives:      boost: "Higher organic reach"      content: "Events, Q&A, launches"   best_practices:    native_video: "Upload directly, no YouTube links"    engagement: "Respond within 1 hour"    groups: "Build owned community"   algorithm_factors:    - "Meaningful interactions"    - "Comments > Reactions > Shares"    - "Native content preferred"    - "Video watch time"``` ### Twitter/X ```yamltwitter_x:  audience: "News, real-time, conversations"  content_types:    tweets:      length: "100-200 characters optimal"      frequency: "3-10 per day"      formats: ["Text", "Images", "Polls", "Threads"]     threads:      length: "5-15 tweets"      structure:        - "Hook tweet"        - "Value content"        - "Summary/CTA"      numbering: "1/, 2/, etc."     spaces:      purpose: "Audio conversations"      frequency: "Weekly"      duration: "30-60 minutes"   best_practices:    engagement:      - "Reply to others"      - "Quote tweet with insight"      - "Join conversations"    timing: "Morning, lunch, evening peaks"    hashtags: "1-2 max"   algorithm_factors:    - "Recency"    - "Engagement velocity"    - "Relationship signals"    - "Content type variety"``` ## Content Calendar ```yamlcontent_calendar:  weekly_structure:    monday:      theme: "Educational"      content: "Tips, how-tos, tutorials"     tuesday:      theme: "Industry trends"      content: "News, insights, opinions"     wednesday:      theme: "Behind the scenes"      content: "Team, process, culture"     thursday:      theme: "Customer spotlight"      content: "Testimonials, case studies, UGC"     friday:      theme: "Engagement"      content: "Questions, polls, fun content"     saturday:      theme: "Curated"      content: "Third-party content, shares"     sunday:      theme: "Cultural/Inspirational"      content: "Quotes, stories, values"   content_mix:    educational: "40%"    entertaining: "20%"    promotional: "20%"    engagement: "10%"    curated: "10%"   planning_template:    fields:      - "Date/Time"      - "Platform"      - "Content type"      - "Topic/Theme"      - "Copy"      - "Visual assets"      - "Hashtags"      - "CTA"      - "Links"      - "Status"``` ## Community Management ```yamlengagement_strategy:  response_framework:    positive_comments:      response_time: "Within 2 hours"      approach: "Thank, add value, engage"     questions:      response_time: "Within 1 hour"      approach: "Answer thoroughly, offer more help"     complaints:      response_time: "Within 30 minutes"      approach: "Acknowledge, empathize, resolve"      escalation: "Take to DM if sensitive"     negative_comments:      assessment: "Legitimate concern vs troll"      legitimate: "Address publicly, show resolution"      troll: "Don't engage, hide if needed"   proactive_engagement:    daily_tasks:      - "Like relevant posts (30-50)"      - "Comment meaningfully (20-30)"      - "Share valuable content (5-10)"      - "Respond to all mentions"      - "Check brand hashtags"   crisis_management:    assessment:      level_1: "Minor complaint (individual)"      level_2: "Growing concern (spreading)"      level_3: "Full crisis (viral, media)"     response_protocol:      - "Acknowledge immediately"      - "Gather facts before responding"      - "Prepare holding statement"      - "Provide updates regularly"      - "Document everything"``` ## Metrics & Analytics ```yamlkey_metrics:  awareness:    - "Reach"    - "Impressions"    - "Follower growth"    - "Share of voice"   engagement:    - "Engagement rate"    - "Comments"    - "Shares/Saves"    - "Click-through rate"   conversion:    - "Link clicks"    - "Website traffic from social"    - "Lead generation"    - "Sales attribution" engagement_rate_benchmarks:  instagram:    good: ">3%"    average: "1-3%"    low: "<1%"   tiktok:    good: ">5%"    average: "3-5%"    low: "<3%"   linkedin:    good: ">2%"    average: "1-2%"    low: "<1%"   twitter:    good: ">1%"    average: "0.5-1%"    low: "<0.5%" reporting:  weekly:    - "Top performing posts"    - "Engagement trends"    - "Follower changes"    - "Notable interactions"   monthly:    - "Full metrics dashboard"    - "Content performance analysis"    - "Audience insights"    - "Competitor comparison"    - "Recommendations"``` ## Paid Social ```yamlpaid_social_strategy:  campaign_objectives:    awareness:      - "Reach"      - "Brand awareness"      - "Video views"     consideration:      - "Traffic"      - "Engagement"      - "App installs"      - "Lead generation"     conversion:      - "Conversions"      - "Catalog sales"      - "Store traffic"   targeting:    core_audiences:      - "Demographics"      - "Interests"      - "Behaviors"      - "Location"     custom_audiences:      - "Website visitors"      - "Email list"      - "App users"      - "Engagement audiences"     lookalike_audiences:      source: "Best customers"      percentage: "1-3% for quality, 5-10% for reach"   budget_allocation:    testing: "20%"    proven_campaigns: "70%"    experimental: "10%"   optimization:    a_b_testing:      - "Creative variations"      - "Audiences"      - "Placements"      - "Copy"    frequency_cap: "3-5 per week per user"``` ## Tools Stack ```yamlsmm_tools:  scheduling:    - "Buffer"    - "Hootsuite"    - "Later"    - "Sprout Social"   analytics:    - "Native platform analytics"    - "Sprout Social"    - "Brandwatch"    - "Mention"   design:    - "Canva"    - "Adobe Creative Suite"    - "Figma"    - "CapCut (video)"   listening:    - "Brandwatch"    - "Mention"    - "Sprinklr"    - "Talkwalker"   influencer:    - "AspireIQ"    - "Grin"    - "Upfluence"``` ## Лучшие практики 1. **Platform native** — адаптируй контент под каждую платформу2. **Consistency** — регулярный постинг важнее идеального3. **Engage authentically** — общайся как человек, не бренд4. **Test and iterate** — анализируй что работает5. **Community first** — строй отношения, не только followers6. **Video priority** — все платформы продвигают видео