Lead Research Assistant

1---2name: lead-research-assistant3description: Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.4---5 6# Lead Research Assistant7 8This skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.9 10## When to Use This Skill11 12- Finding potential customers or clients for your product/service13- Building a list of companies to reach out to for partnerships14- Identifying target accounts for sales outreach15- Researching companies that match your ideal customer profile16- Preparing for business development activities17 18## What This Skill Does19 201. **Understands Your Business**: Analyzes your product/service, value proposition, and target market212. **Identifies Target Companies**: Finds companies that match your ideal customer profile based on:22   - Industry and sector23   - Company size and location24   - Technology stack and tools they use25   - Growth stage and funding26   - Pain points your product solves273. **Prioritizes Leads**: Ranks companies based on fit score and relevance284. **Provides Contact Strategies**: Suggests how to approach each lead with personalized messaging295. **Enriches Data**: Gathers relevant information about decision-makers and company context30 31## How to Use32 33### Basic Usage34 35Simply describe your product/service and what you're looking for:36 37```38I'm building [product description]. Find me 10 companies in [location/industry] 39that would be good leads for this.40```41 42### With Your Codebase43 44For even better results, run this from your product's source code directory:45 46```47Look at what I'm building in this repository and identify the top 10 companies 48in [location/industry] that would benefit from this product.49```50 51### Advanced Usage52 53For more targeted research:54 55```56My product: [description]57Ideal customer profile:58- Industry: [industry]59- Company size: [size range]60- Location: [location]61- Current pain points: [pain points]62- Technologies they use: [tech stack]63 64Find me 20 qualified leads with contact strategies for each.65```66 67## Instructions68 69When a user requests lead research:70 711. **Understand the Product/Service**72   - If in a code directory, analyze the codebase to understand the product73   - Ask clarifying questions about the value proposition74   - Identify key features and benefits75   - Understand what problems it solves76 772. **Define Ideal Customer Profile**78   - Determine target industries and sectors79   - Identify company size ranges80   - Consider geographic preferences81   - Understand relevant pain points82   - Note any technology requirements83 843. **Research and Identify Leads**85   - Search for companies matching the criteria86   - Look for signals of need (job postings, tech stack, recent news)87   - Consider growth indicators (funding, expansion, hiring)88   - Identify companies with complementary products/services89   - Check for budget indicators90 914. **Prioritize and Score**92   - Create a fit score (1-10) for each lead93   - Consider factors like:94     - Alignment with ICP95     - Signals of immediate need96     - Budget availability97     - Competitive landscape98     - Timing indicators99 1005. **Provide Actionable Output**101   102   For each lead, provide:103   - **Company Name** and website104   - **Why They're a Good Fit**: Specific reasons based on their business105   - **Priority Score**: 1-10 with explanation106   - **Decision Maker**: Role/title to target (e.g., "VP of Engineering")107   - **Contact Strategy**: Personalized approach suggestions108   - **Value Proposition**: How your product solves their specific problem109   - **Conversation Starters**: Specific points to mention in outreach110   - **LinkedIn URL**: If available, for easy connection111 1126. **Format the Output**113 114   Present results in a clear, scannable format:115 116   ```markdown117   # Lead Research Results118   119   ## Summary120   - Total leads found: [X]121   - High priority (8-10): [X]122   - Medium priority (5-7): [X]123   - Average fit score: [X]124   125   ---126   127   ## Lead 1: [Company Name]128   129   **Website**: [URL]130   **Priority Score**: [X/10]131   **Industry**: [Industry]132   **Size**: [Employee count/revenue range]133   134   **Why They're a Good Fit**:135   [2-3 specific reasons based on their business]136   137   **Target Decision Maker**: [Role/Title]138   **LinkedIn**: [URL if available]139   140   **Value Proposition for Them**:141   [Specific benefit for this company]142   143   **Outreach Strategy**:144   [Personalized approach - mention specific pain points, recent company news, or relevant context]145   146   **Conversation Starters**:147   - [Specific point 1]148   - [Specific point 2]149   150   ---151   152   [Repeat for each lead]153   ```154 1557. **Offer Next Steps**156   - Suggest saving results to a CSV for CRM import157   - Offer to draft personalized outreach messages158   - Recommend prioritization based on timing159   - Suggest follow-up research for top leads160 161## Examples162 163### Example 1: From Lenny's Newsletter164 165**User**: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."166 167**Output**: Creates a prioritized list of companies that:168- Use AI coding assistants (Copilot, Cursor, etc.)169- Handle sensitive data (fintech, healthcare, legal)170- Have evidence in their GitHub repos of using coding agents171- May have accidentally exposed sensitive data in code172- Includes LinkedIn URLs of relevant decision-makers173 174### Example 2: Local Business175 176**User**: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."177 178**Output**: Identifies companies that:179- Recently posted remote job listings180- Announced remote-first policies181- Are hiring distributed teams182- Show signs of remote work challenges183- Provides personalized outreach strategies for each184 185## Tips for Best Results186 187- **Be specific** about your product and its unique value188- **Run from your codebase** if applicable for automatic context189- **Provide context** about your ideal customer profile190- **Specify constraints** like industry, location, or company size191- **Request follow-up** research on promising leads for deeper insights192 193## Related Use Cases194 195- Drafting personalized outreach emails after identifying leads196- Building a CRM-ready CSV of qualified prospects197- Researching specific companies in detail198- Analyzing competitor customer bases199- Identifying partnership opportunities