PaperclipOrg
Claude Agent Skill · by Calm North

Find Keywords

The find-keywords skill helps users build a prioritized keyword list for websites, topics, or campaigns by analyzing search intent, keyword difficulty, and oppo

Install
Terminal · npx
$npx skills add https://github.com/calm-north/seojuice-skills --skill find-keywords
Works with Paperclip

How Find Keywords fits into a Paperclip company.

Find Keywords drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md206 lines
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---name: find-keywordsdescription: >  Build a prioritized keyword list for a website, topic, or campaign. Use when  the user asks about keyword research, finding keywords to target, building a  keyword list, search demand, keyword difficulty, intent mapping, or which  keywords to prioritize. For writing content around keywords, see brief.  For grouping keywords into clusters, see build-clusters.metadata:  version: 1.0.0--- # Find Keywords Build a prioritized keyword universe from a seed topic using intent mapping,difficulty-adjusted opportunity scoring, and cluster seeding. ## Before You Start Gather this context (ask if not provided): 1. **Domain and goal.** What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?2. **Seed topic.** The core subject area — not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").3. **Existing rankings.** Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.4. **Constraints.** Budget, team size, content velocity — these determine whether to chase head terms or focus on long-tail. ## Step 0: Cannibalization Screen Before building a new keyword list, check what the site already targets. Creatinga new page for a keyword you already rank for can split authority and hurt both pages. For each keyword you're considering: 1. **Search `site:yourdomain.com [keyword]`** — does an existing page already target this term?2. **Check Google Search Console** — is an existing page already getting impressions for this keyword?3. If yes: **update the existing page** instead of creating a new one.4. If multiple pages rank for the same keyword: you have a cannibalization problem. Consolidate before expanding. ### Low-Hanging Fruit Check Before chasing new keywords, look for existing wins: - **Positions 11-20** — You're almost on page 1. These keywords need content improvements or better internal linking, not new pages.- **High impressions, low clicks** — Title/meta description optimization can unlock traffic without new content.- **Declining positions** — Keywords where you're losing ground may need content refreshes (see recover-content). Address these before building net-new keyword lists. ## Keyword Universe Construction Build the universe in three tiers: ### Tier 1 — Head Terms (high volume, high difficulty) - Typically 1-2 words- Define the category- Target with pillar pages or the homepage- Realistic timeline: 6-18 months for new sites ### Tier 2 — Body Terms (medium volume, medium difficulty) - Typically 2-3 words, specific enough to indicate intent- Target with dedicated landing pages or cluster articles- 3-6 month window for established sites ### Tier 3 — Long-tail Terms (lower volume, low difficulty) - 3+ words, specific intent- Fastest to rank, highest conversion rate- Target with blog posts, FAQ sections, supporting content- 4-12 week window for fresh content For each tier, produce: | Keyword | Monthly Volume | Difficulty (0-100) | Intent | Tier | Priority ||---------|---------------|-------------------|--------|------|----------|| ... | ... | ... | informational / transactional / navigational / commercial | 1/2/3 | high / medium / low | ## Intent Classification Classify every keyword by search intent and sub-category: ### Informational (user wants to learn) | Sub-category | Signal Words | Example | Content Type ||-------------|-------------|---------|-------------|| Educational | what, why, definition, explain | "what is SEO" | Guide, explainer || Instructional | how to, steps, tutorial, guide | "how to set up GA4" | Step-by-step tutorial || Exploratory | types of, techniques, strategies | "link building techniques" | Comprehensive roundup || Troubleshooting | not working, fix, error, why is | "why is my site not ranking" | Diagnostic guide | ### Commercial Investigation (user is evaluating) | Sub-category | Signal Words | Example | Content Type ||-------------|-------------|---------|-------------|| Comparison | vs, compared to, or | "Ahrefs vs SEMrush" | Side-by-side comparison || Review-seeking | review, worth it, honest | "Ahrefs review" | In-depth review || Best-of | best, top, tools for | "best SEO tools" | Curated list || Evaluation | for [audience], features, pricing | "SEO tools for small business" | Buyer's guide | ### Transactional (user is ready to act) | Sub-category | Signal Words | Example | Content Type ||-------------|-------------|---------|-------------|| Purchase | buy, price, discount, deal | "buy Ahrefs subscription" | Product/pricing page || Signup/Trial | free trial, sign up, demo | "Ahrefs free trial" | Landing page || Download | download, template, PDF, checklist | "SEO checklist PDF" | Gated resource || Hire/Engage | hire, agency, near me, book | "SEO agency near me" | Service page | ### Navigational (looking for a specific brand) | Sub-category | Signal Words | Example | Content Type ||-------------|-------------|---------|-------------|| Brand search | [brand name] | "HubSpot" | Homepage/brand page || Feature search | [brand] + [feature] | "Ahrefs keyword explorer" | Feature page || Support/docs | [brand] + login, docs, help | "Ahrefs API docs" | Support content | ### SERP Feature Correlation by Intent Use this to anticipate which SERP features you can target per keyword: | SERP Feature | Informational | Commercial | Transactional | Navigational ||-------------|--------------|-----------|--------------|-------------|| Featured Snippet | Very High | High | Low | Low || People Also Ask | Very High | Very High | Low | Medium || AI Overview | Very High | High | Low-Medium | Low || Shopping Results | Very Low | Medium | Very High | Low || Local Pack | Low | Low | High | Low || Sitelinks | Low | Low | Medium | Very High | ### Conversion Potential by Intent | Intent | Avg Conversion Rate | Nurture Length ||--------|-------------------|---------------|| Informational | 0.5-2% | Long (weeks to months) || Commercial Investigation | 2-5% | Medium (days to weeks) || Transactional | 5-15% | Short (immediate to days) || Navigational | N/A — brand-dependent | N/A | ### Common Classification Mistakes | Mistake | Correct Classification ||---------|----------------------|| Treating "best CRM software" as informational | Commercial Investigation || Treating "how much does X cost" as informational | Commercial / Transactional || Ignoring local intent in "SEO services" | Transactional (local) || Assuming single intent for "SEO tools" | Mixed — check the SERP to confirm | Two keywords with different intents should never target the same page. ## Opportunity Scoring Score each keyword: ```Opportunity Score = (Volume x (1 - Difficulty/100)) x Intent Multiplier``` Intent multipliers:- Transactional: 1.5- Commercial investigation: 1.3- Informational: 1.0- Navigational: 0.2 This surfaces low-competition, high-intent targets over vanity volume plays. ## Cluster Seeding Group the keyword universe into topic clusters: | Cluster Name | Pillar Keyword | Supporting Keywords (3-5) | Total Volume ||---|---|---|---|| ... | ... | ... | ... | Each cluster needs one pillar page (head term) and 3-8 supporting pages (body + long-tail). ## Output Format ### Keyword Research: [topic or domain] **Summary**- Total keywords: [count]- Total addressable volume: [sum]- Difficulty range: [min]-[max]- Clusters identified: [count] **Priority Matrix**[Tiered keyword table] **Cluster Seeds**[Cluster table] **Start Here — Top 5 Keywords** For each of the 5 highest-opportunity keywords:- Why this keyword now (difficulty, intent, business value)- What page type to create- Which cluster it anchors or supports --- > **Pro Tip:** Use the free [Blog Keyword Generator](https://seojuice.com/tools/blog-keyword-generator/)> and [Autocomplete Research](https://seojuice.com/tools/free-autocomplete-keyword-research/)> tools at seojuice.com for seed keyword discovery. SEOJuice MCP users can run> `/seojuice:keyword-analysis` for live ranking data and `/seojuice:content-strategy` to see> content gaps — keywords your competitors rank for that you don't.