PaperclipOrg
Claude Agent Skill · by Aradotso

Marketingskills Ai Agents

Install Marketingskills Ai Agents skill for Claude Code from aradotso/trending-skills.

Install
Terminal · npx
$npx skills add https://github.com/vercel-labs/agent-skills --skill vercel-react-best-practices
Works with Paperclip

How Marketingskills Ai Agents fits into a Paperclip company.

Marketingskills Ai Agents drops into any Paperclip agent that handles this kind of work. Assign it to a specialist inside a pre-configured PaperclipOrg company and the skill becomes available on every heartbeat — no prompt engineering, no tool wiring.

S
SaaS FactoryPaired

Pre-configured AI company — 18 agents, 18 skills, one-time purchase.

$27$59
Explore pack
Source file
SKILL.md434 lines
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---name: marketingskills-ai-agentsdescription: Install and use Marketing Skills for AI agents — CRO, copywriting, SEO, analytics, and growth engineering skills for Claude Code and other coding agents.triggers:  - add marketing skills to my agent  - install marketing skills for Claude Code  - set up CRO skills for my AI agent  - use marketingskills with my coding agent  - add copywriting or SEO skills to my project  - configure marketing agent skills  - help my AI agent with conversion optimization  - add growth engineering skills to my codebase--- # Marketing Skills for AI Agents > Skill by [ara.so](https://ara.so) — Daily 2026 Skills collection. [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) is a collection of markdown-based AI agent skills covering CRO, copywriting, SEO, analytics, paid ads, email, and growth engineering. Install them once and any compatible agent (Claude Code, Cursor, Codex, Windsurf) gains specialized marketing expertise and frameworks. --- ## How Skills Work Each skill is a markdown file that tells AI agents:- **When to activate** (trigger phrases)- **What frameworks to apply** (e.g. AIDA, PAS, Jobs-to-be-Done)- **What to produce** (copy, code, audits, strategies)- **Which other skills to reference** (cross-skill dependencies) All skills read `product-marketing-context` first — it's the shared foundation containing your product, audience, and positioning. --- ## Installation ### Option 1: CLI (Recommended) ```bash# Install all 33 skills at oncenpx skills add coreyhaines31/marketingskills # Install only specific skillsnpx skills add coreyhaines31/marketingskills --skill page-cro copywriting seo-audit # See all available skills before installingnpx skills add coreyhaines31/marketingskills --list``` Skills land in `.agents/skills/` with a symlink to `.claude/skills/` for Claude Code. ### Option 2: Claude Code Plugin ```/plugin marketplace add coreyhaines31/marketingskills/plugin install marketing-skills``` ### Option 3: Git Clone ```bashgit clone https://github.com/coreyhaines31/marketingskills.gitcp -r marketingskills/skills/* .agents/skills/``` ### Option 4: Git Submodule (for team projects) ```bashgit submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills# Reference skills from .agents/marketingskills/skills/``` --- ## Project Structure ```marketingskills/├── skills/│   ├── product-marketing-context/   ← Start here — foundation for all others│   ├── page-cro/│   ├── copywriting/│   ├── seo-audit/│   ├── ab-test-setup/│   ├── email-sequence/│   ├── paid-ads/│   └── ... (33 skills total)└── README.md``` Each skill directory contains a `SKILL.md` (or `README.md`) with structured instructions the agent reads. --- ## First Step: Set Up Product Marketing Context Before using any other skill, create your context file. This is the single most important step. ```"Create my product marketing context"``` The agent will generate `.agents/skills/product-marketing-context/context.md` by asking about:- Product name, description, and category- Target audience and ICPs- Core value proposition and positioning- Key competitors- Pricing and business model- Tone and brand voice Every other skill reads this file automatically before executing. --- ## Available Skills Reference ### Foundation| Skill | Use When ||-------|----------|| `product-marketing-context` | Creating or updating your shared product/positioning doc | ### SEO & Content| Skill | Use When ||-------|----------|| `seo-audit` | Auditing or diagnosing SEO issues || `ai-seo` | Optimizing for LLM/AI search citations || `site-architecture` | Planning URL structure, navigation, internal links || `programmatic-seo` | Building SEO pages at scale from templates + data || `schema-markup` | Adding structured data / JSON-LD || `content-strategy` | Planning what content to create and why | ### CRO (Conversion Rate Optimization)| Skill | Use When ||-------|----------|| `page-cro` | Optimizing any marketing or landing page || `signup-flow-cro` | Improving signup/trial activation flows || `onboarding-cro` | Improving post-signup activation and time-to-value || `form-cro` | Optimizing lead capture, contact, or non-signup forms || `popup-cro` | Creating or improving popups, modals, slide-ins || `paywall-upgrade-cro` | In-app paywalls, upgrade screens, feature gates | ### Copy & Content| Skill | Use When ||-------|----------|| `copywriting` | Writing homepage, landing page, or any marketing copy || `copy-editing` | Editing or improving existing copy || `cold-email` | Writing B2B cold outreach sequences || `email-sequence` | Building drip, lifecycle, or onboarding emails || `social-content` | LinkedIn, Twitter/X, Instagram content | ### Paid & Measurement| Skill | Use When ||-------|----------|| `paid-ads` | Google Ads, Meta, LinkedIn, Twitter campaigns || `ad-creative` | Generating ad headlines, descriptions, primary text || `ab-test-setup` | Planning and implementing A/B experiments || `analytics-tracking` | Setting up or auditing GA4, Segment, Mixpanel | ### Growth & Retention| Skill | Use When ||-------|----------|| `referral-program` | Building referral or affiliate programs || `free-tool-strategy` | Planning free tools for lead gen or SEO || `churn-prevention` | Cancellation flows, save offers, dunning || `lead-magnets` | Creating email capture lead magnets | ### Sales & GTM| Skill | Use When ||-------|----------|| `revops` | Lead lifecycle, CRM, marketing-to-sales handoff || `sales-enablement` | Pitch decks, one-pagers, objection handling || `launch-strategy` | Product launches, feature announcements || `pricing-strategy` | Pricing, packaging, monetization decisions || `competitor-alternatives` | Comparison and alternative pages | ### Strategy| Skill | Use When ||-------|----------|| `marketing-ideas` | Brainstorming marketing strategies and tactics || `marketing-psychology` | Applying behavioral science to marketing | --- ## Usage Examples ### Example 1: Audit and improve a landing page ```"Audit my landing page at src/pages/index.tsx and suggest CRO improvements"``` The agent reads `product-marketing-context`, activates `page-cro`, then:1. Reviews the page structure, headline, CTA placement2. Applies frameworks (AIDA, above-the-fold analysis, social proof audit)3. Outputs a prioritized list of changes with implementation code ### Example 2: Write a homepage from scratch ```"Write homepage copy for my SaaS product using the copywriting skill"``` Output includes hero headline variants, subheadline, feature sections, social proof blocks, and CTAs — all grounded in your `product-marketing-context`. ### Example 3: Set up A/B testing ```"Help me set up an A/B test for my pricing page CTA button"``` The agent activates `ab-test-setup` and generates: ```javascript// Example output: Google Optimize / custom A/B test scaffoldconst experiments = {  pricing_cta_test: {    id: 'pricing-cta-v1',    variants: [      { id: 'control', cta: 'Start Free Trial' },      { id: 'variant_a', cta: 'Get Started Free' },      { id: 'variant_b', cta: 'Try It Free — No Card Required' }    ],    metric: 'signup_click',    minimumDetectableEffect: 0.05,    confidenceLevel: 0.95  }}; // Split traffic deterministically by user IDfunction getVariant(userId, experimentId) {  const hash = simpleHash(`${userId}-${experimentId}`);  const variantIndex = hash % experiments[experimentId].variants.length;  return experiments[experimentId].variants[variantIndex];}``` ### Example 4: Generate programmatic SEO pages ```"Create a programmatic SEO page template for '[tool] alternatives' pages"``` The agent activates `programmatic-seo` + `competitor-alternatives` and scaffolds: ```javascript// Next.js dynamic route: /pages/[competitor]-alternatives.jsexport async function getStaticPaths() {  const competitors = await fetchCompetitors(); // your data source  return {    paths: competitors.map(c => ({ params: { competitor: c.slug } })),    fallback: 'blocking'  };} export async function getStaticProps({ params }) {  const data = await getCompetitorData(params.competitor);  return { props: { competitor: data }, revalidate: 86400 };}``` ### Example 5: Build an email sequence ```"Write a 5-email onboarding sequence for new trial users"``` Activates `email-sequence` + `onboarding-cro`. Produces:- Email 1: Welcome + single activation action (Day 0)- Email 2: Value reinforcement + feature highlight (Day 2)- Email 3: Social proof / case study (Day 4)- Email 4: Overcome objections / FAQ (Day 6)- Email 5: Trial ending + upgrade CTA (Day 8) Each with subject line, preview text, body copy, and CTA. ### Example 6: Schema markup for SEO ```"Add schema markup to my blog post template"``` ```javascript// Output: JSON-LD for Article schemaconst articleSchema = {  "@context": "https://schema.org",  "@type": "Article",  "headline": post.title,  "description": post.excerpt,  "author": {    "@type": "Person",    "name": post.author.name,    "url": post.author.url  },  "datePublished": post.publishedAt,  "dateModified": post.updatedAt,  "publisher": {    "@type": "Organization",    "name": process.env.SITE_NAME,    "logo": {      "@type": "ImageObject",      "url": process.env.SITE_LOGO_URL    }  }};``` --- ## Skill Cross-References (Dependency Map) When working on a task, the agent may activate multiple skills together: ```Landing page optimization:  page-cro → copywriting → ab-test-setup → analytics-tracking SEO content strategy:  seo-audit → content-strategy → ai-seo → schema-markup Sales pipeline:  revops → sales-enablement → cold-email → email-sequence Growth loop:  free-tool-strategy → programmatic-seo → referral-program → analytics-tracking``` You can invoke multiple skills explicitly: ```"Use page-cro and copywriting skills to rewrite my /pricing page""Apply marketing-psychology and copywriting to my checkout flow"``` --- ## Configuration No config file required. Skills are self-contained markdown files. The only configuration is your `product-marketing-context` document. To update your context at any time: ```"Update my product marketing context — we just changed our target audience to enterprise"``` --- ## Adding Custom Skills Create a new skill directory following the same pattern: ```bashmkdir .agents/skills/my-custom-skillcat > .agents/skills/my-custom-skill/SKILL.md << 'EOF'---name: my-custom-skilldescription: What this skill doestriggers:  - phrase that activates this skill--- # My Custom Skill ## When to Use... ## Process... ## Related Skills- product-marketing-context (always read first)EOF``` --- ## Contributing ```bashgit clone https://github.com/coreyhaines31/marketingskills.gitcd marketingskills # Add a new skillmkdir skills/my-new-skill# Create skills/my-new-skill/README.md following existing skill format # Update the skills table in README.md# Open a PR``` The `README.md` skills table is auto-generated between `<!-- SKILLS:START -->` and `<!-- SKILLS:END -->` markers. --- ## Troubleshooting **Skills not activating in Claude Code**```bash# Verify symlink existsls -la .claude/skills/# If missing, re-run installnpx skills add coreyhaines31/marketingskills``` **Agent ignoring product context**- Make sure `.agents/skills/product-marketing-context/context.md` exists- If missing: `"Create my product marketing context"` to regenerate it **Installing specific skills only**```bashnpx skills add coreyhaines31/marketingskills --skill copywriting page-cro seo-audit analytics-tracking``` **Updating to latest skills**```bashnpx skills update coreyhaines31/marketingskills# or if using submodule:git submodule update --remote .agents/marketingskills``` **Skill conflicts with other installed skill packs**- Skills are namespaced by directory — no conflicts expected- If an agent activates the wrong skill, be explicit: `"Use the page-cro skill from marketingskills"` --- ## Resources - [Agent Skills spec](https://agentskills.io) — the standard these skills follow- [Coding for Marketers](https://codingformarketers.com) — guide for non-technical users- [Conversion Factory](https://conversionfactory.co) — Corey's CRO agency- [Swipe Files](https://swipefiles.com) — marketing newsletter- [Magister](https://magistermarketing.com) — autonomous AI CMO using these skills- [Issues](https://github.com/coreyhaines31/marketingskills/issues) — get help or report bugs